Pastry Bound is a book-inspired bakery and lifestyle brand created for readers who love their favorite stories almost as much as they love dessert. The brand combines literary references with whimsical pastries and merchandise, creating a playful experience where every treat has a story behind it.
The branding was developed to capture Pastry Bound’s cozy, imaginative personality while creating a distinctive and versatile brand system across packaging, merchandise, and digital applications.
DOT was also used to encourage students at Illinois State University to take advantage of the free online counseling service offered by Student Counseling Services. These graphics were displayed as kiosks in the dining centers and on screens around campus.
Made By Melaney – using Procreate, Adobe Illustrator & Adobe Photoshop